Scenario #1 You live in Pittsburgh. In fact you live in Mt. Lebanon. You want to go to PNC Park. Should you take the parkway? Should you cut through the West End?Which way are you going to go and why? Should you take the parkway because that’s the way you always go?
Scenario #2 You’re an ad agency in Pittsburgh. You’ve had success in working with Hospitals like UPMC in the Pittsburgh region. Alcoa has called you and wants to talk about you handling a social media marketing campaign for them. Are you going to take what you do and did for the hospitals and apply it to the Alcoa job?
Scenario #3 You go into the Chinese restaurant downtown by the Grant building. You order a hamburger. Why? Are all restaurants the same?
Different channels require different strategies. Different companies need different things and have different audiences. Don’t forget that no matter how good you are at social media and how slick your Pittsburgh marketing company is, you need to listen.
Tags: Pittsburgh ad agencies, pittsburgh social media companies
